Strategic renewal through social media marketing : An exploratory study of challenges and opportunities of companies in Swedish rural areas
Background Social media have changed the way of communication and interaction between the organizations and the costumers. The huge merge of social media has led the companies to change their current marketing strategies into the use of social media marketing during the last years. An increasing num...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21416 |