Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands

Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands

  Abstract  Background:   The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. Before starting to expand, internationa...

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Bibliographic Details
Main Authors: Reijntjes, Danny, Wagijo, Ryan
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics 2012
Subjects:
Internationalization
market selection
market potential and development
entry mode
cosmetics products
Aruba
Bonaire
Curacao
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19939

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