Best Practices in Web 2.0 Climate : Competitive Advantage Through Social Networking Tools

The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are they using these social medias?  This research focuse...

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Bibliographic Details
Main Authors: Larsson, Fredrik, Christensson, Oskar, Ibarra, Carlos
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik 2011
Subjects:
SNS
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16816