Supplementing consumer insights at Electrolux by mining social media: An exploratory case study
Purpose – The aim of this thesis is to explore the possibility of text mining social media, for consumer insights from an organizational perspective. Design/methodology/approach – An exploratory, single case embedded case study with inductive approach and partially mixed, concurrent, dominant status...
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping, Internationella Handelshögskolan
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16096 |