Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were cre...

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Bibliographic Details
Main Authors: Björkqvist, Johanna, Johannesson, Erik, Jorikson, Linn
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management) 2011
Subjects:
Social media
Facebook
company
loyalty ladder
communication
content analysis
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15525

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15525

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