Husqvarna AB : a study on pricing and quality

This thesis will compare and examine three different chainsaw models with re-spect to price, elasticity, price discrimination, product differentiation and durabili-ty. The three different saws are all aiming at different customer groups; hobby users, leisure users and professional users. The demands...

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Bibliographic Details
Main Author: Fredriksson, Henrik
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Nationalekonomi 2006
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14481