Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium
The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management)
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14229 |