City Branding : The effects of hosting sporting events: An empirical study of Singapore
There is a growing amount of literature that investigates the various strategies and effects of city branding, but only a limited amount of research has been carried out pertaining to how sporting events can be used as a tool for city branding in a real world setting. By conducting an empirical stud...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2010
|
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12496 |