Tennis for Everyone? Identifying the Core and Aligning the Competencies : A Smashing Study of Bankeryds Tennisklubb

Tennis for Everyone? Identifying the Core and Aligning the Competencies : A Smashing Study of Bankeryds Tennisklubb

Abstract In 1974 - 81 Björn Borg conquered the tennis courts and his opponents around the world (International Tennis Hall of Fame, 2006). Today Jonas Björkman, Robin Söderling and Joachim "Pim-Pim" Johansson are the most successful Swedish tennis players according to the ATP ranking (2007...

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Bibliographic Details
Main Authors: Mannerfelt, Katarina, Fält, Terese, Widell, Johanna
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2008
Subjects:
Brand management
Core Activity
Customer Satisfaction
Service
Kärnverksamhet
Kundtillfredställelse
Business and economics
Ekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1175

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