The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products

The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products

Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges. Purpose: Th...

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Bibliographic Details
Main Authors: Grdic, Tommy, Celhasic, Denis, Özer, Lukas
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2008
Subjects:
High-involvement
Consumer behaviour
Traditional market
Online market
Internet
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1156

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