Overlapping B2B and Family Business Marketing : A Study about Family and B2B Firms Exhibiting at Bilsport Performance and Custom Motor Show
Background: Family Businesses’ way of doing marketing has similarities with B2B marketing. Usuallyfamily firms focus on what they have traditionally done well and diversify in related areas using their knowledge of how to perform in certain markets with certain customers and by offering certain prod...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping, Internationella Handelshögskolan
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-10433 |