Consumer Trust in E-Commerce : An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective
Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encou...
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| Format: | Others |
| Language: | English |
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Högskolan i Skövde, Institutionen för kommunikation och information
2004
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-905 |