Det hållbara varumärket : En studie om varumärkens utveckling och förändring
The purpose of this thesis is to investigate and analyse factors that may have an influence and can affect a brand’s development and change over time. By doing this we want to clarify which factors it is important for a company to understand and gain control over. To find the answer to our thesis we...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2008
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-379 |
