Bellman Marknadsföring : Marknadspotential och förslag till lanseringsplan

This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to...

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Bibliographic Details
Main Author: Edvinsson, John
Format: Others
Language:Swedish
Published: Högskolan i Kalmar, Handelshögskolan BBS 2008
Subjects:
Aim
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-341