| Summary: | The aim of our study was to examine how homosexual and heterosexual men and women are represented in the Swedish magazine QX, a magazine for gay, bisexual and transgender people. We wanted to find out what kind of roles the persons in QX appears in, and inquire the relationships that exist between them. We analyzed the texts in twelve magazines, from December 2008 to November 2009, in order to get the most current results as possible. We used a discourse analysis, with focus on identities, relationships and the representation of the world. Representations, gender, hegemonic masculinity and stereotypes have been significant theories to analyze our results. The results showed that the successful gay man is the most important person in QX. He is the perfect masculine macho fagot, who is highest in rank. Something we found remarkable is that the gay women are subordinate to men, despite that QX is a magazine for both parts. The results also showed that homosexual women are represented more stereotyped than the homosexual men. The heterosexual men are represented as the homosexual men’s supporter, while heterosexual women are represented very queer and argues that a human’s gender, is not primarily in focus when it comes to relations. In our results, we could also see that, generally, there is a more sexistic tone in texts about men than in texts about women.
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