The Reason to Return : Destination loyalty and the push factors

• Main Authors: Cerpez, Dario, Johannesson, Emma
• Format: Others
• Language: English
• Published: Högskolan i Kalmar, Handelshögskolan BBS 2009
• Subjects: destinations; loyalty; repeat tourists; push factors; return; tourism; Kronocamping Böda Sand; Other social sciences; Övrig samhällsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2182

The reason to return is a phenomenon which tells us that many people want to travel back to a destination they visited before. Even if there are changes in the society with the New tourist who seeks for the authentic, this essay is proving that there still is a dominance of repeat tourism and search for belonging and safety. That implication shows evidence that there still are remaining from old tourism about security with the destination and so on. Further, investigation tells us about the returning tourists, their driving forces and push-factors that create a will for tourists to return. Is it a question of how loyal tourists are to the destination, attitudes and/or tradition when planning the trip? We have made a survey that covers why tourists travel and what impacts are created during their decisions. Also included are the questions about the will of return and the reasons why. Having children proved to be a crucial part of the decision making process, where parents chose destinations out of the children-oriented places. Returning to a destination, on the other hand, is a product of safety-seeking together with a positive experience and beautiful surroundings, all weaved up to raison d'être - just to be.