Trade shows from a SME perspective : an opportunity for internationalization?
When SMEs have decided to internationalize their business, several different ways can be chosen to enable that process. In this research, trade shows exemplify an aid for internationalization at the same time as trade shows are portrayed as a good networking tool. Motives for participating in trade...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1730 |