Var är brudarna? : En innehållsanalytisk studie om kvinnliga idrottsutövare i Sportbladet

• Main Authors: Carlén, Fredrik, Dillenz, Mikael
• Format: Others
• Language: Swedish
• Published: Högskolan i Kalmar, Institutionen för kommunikation och design 2009
• Subjects: Discourse analysis; Gender representation; Quantitative analysis; Sexism; Sports journalism; Sportbladet; Sportmediacomplex; Stereotype; Media and Communications; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1268

The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden’s biggest evening newspaper Aftonbladet. The material we’ve used are the newspapers that we collected during two weeks in 2008, the 3rd of November to the 9th of November and the 11th of November to the 17th of November. We’ve conduced two qualitative researches – a text analysis and an image analysis – and one quantitative analysis on our material. We’ve based our analysis on, among others, theories on the sportmediacomplex, critique feministic analysis and normative theory.        In these articles women are designed into four different stereotypes. We’ve chosen to call them the star, the victim, the sensation and the absent. On the basis on our theories we believe that these four stereotypes are creating more sexism and in that way they are contributing to the suppressing of women as a whole.        Our quantitative analysis shows that men occur more frequent on the sport pages than women. Almost nine of ten of the articles in Sportbladet are about men and male athletes. We believe that in this way Sportbladet contributes to the invisibilisation of female athletes and further more to the discrimination of women.