När Ägaren Äger Alla : En studie av hur Dagens Nyheter skriver om TV4; två medieföretag ägda av Bonnier

• Main Authors: Sjölander, Martin, Thörnblad, Daniel
• Format: Others
• Language: Swedish
• Published: Högskolan i Kalmar, Institutionen för kommunikation och design 2009
• Subjects: Dagens Nyheter; Bonnier; TV4; media concentration; ownership; mediekoncentration; ägande
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1163

For an owner of several media companies it is possible to make to make promotion for various products with help from all companies in the group. The purpose of this thesis is to study how media concentration affects the journalistic material in the Swedish newspaper Dagens Nyheter. We chose to study how the television channel TV4 is presented in Dagens Nyheter. The newspaper and the television channel have had the same owner since 2007, namely the Bonnier Group. Our study was based on American theories of media concentration and its effects. We used a qualitative content analysis, partly inspired by discourse analysis.  The material was based on articles covering TV4 for a period of one month. We have interpreted the articles and presented the analysis backed up by quotes we have found bearing important tendencies.    Our results indicate that the Dagens Nyheter most of the time presented the channel TV4 in a favourable way. We have also found that the articles would portrait people associated with the channel TV4 in a similarly favourable way. Based on our analysis, we do not exclude the idea that the Dagens Nyheter – in covering TV4 – to some extent was influenced by this joint ownership.