Organic labelled foodstuff on the Swedish market - KRAV’s work with segmentation, positioning, brand and credibility. : MBA-thesis in marketing
Aim: The aim of this study is to investigate how an organization which is based on ethic and social responsibility works with segmentation, positioning and brand. Do their specific need of credibility have any impact on how they work with segmentation, positioning and brand? How do they work with cr...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Institutionen för ekonomi
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-464 |