Facebook: Den nya digitala plattformen för annonsering : En kvalitativ studie om konsumentens attityd till Facebook-annonsering
Background and problem discussion The new lifestyle developed by today's generation is based on an increasing digitalization and use of social media. The fundamental reason behind digitalization is that information´s availability in digital form has increased. A new form of marketing has emerge...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Gävle, Avdelningen för ekonomi
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36090 |