Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt
Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Företagsekonomi
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27534 |