Är influencers vampyrer? : En studie om influencer-baserad marknadsföring och brand recall.

Titel: Är influencers vampyrer? En studie om influencer-baserad marknadsföring och brand recall. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Julia Jansson och Christina Najm Handledare: Jonas Kågström Datum: 2018 - maj Syfte: Syftet med studien ä...

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Bibliographic Details
Main Authors:	Jansson, Julia, Najm, Christina
Format:	Others
Language:	Swedish
Published:	Högskolan i Gävle, Avdelningen för ekonomi 2018
Subjects:	Brand recall the vampire effect source credibility match-up hypothesis influencers time aspect source credibility model match-up hypotesen tidsaspekt Business Administration Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27394

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