The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies
Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives. Methodology Approach: This res...
Main Author: | Manneh, Mariama |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2017
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23842 |
Similar Items
-
Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media
by: Mirzajee, Mohammad, et al.
Published: (2021) -
Påverkar CSR konsumtion av fast fashion?
by: Johansson, Sara, et al.
Published: (2020) -
Questioning the boundaries between fast- and slow fashion.
by: Mardell, Emma
Published: (2016) -
Does CSR really influence Millennials' purchase decisions? : A qualitative study on attitudes toward the fast fashion industry
by: Moresjö, Sanna, et al.
Published: (2020) -
#Sustainable#Fastfashion : A qualitative study investigating social media as a channel for fast fashion companies to advertise sustainability
by: Fritzell, Julia
Published: (2018)