Scoring with your Brand : the Case of the Brand Positioning of Brynäs IF
Aim: The aim of this study is to identify how a professional ice hockey club with fans nationwide can position its brand successfully and to discover if this is in line with what the consumers think is important in the branding of the club. Method: A mixed method has been used for this case study, i...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22213 |