Country of Origin Effect : Attityder till produkter beroende på en produkts ursprungsland
Does a product's origin matter, in how the customer perceives and values the intended product? A most relevant question with regards to our now globalized and interconnected market. In this essay we intend to analyze the (co)variation between customer’s attitudes depending on the referent objec...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21385 |