Lönsamma erbjudanden : Hur tjänsteerbjudanden och dess kunder formas av Optional Framing

Lönsamma erbjudanden : Hur tjänsteerbjudanden och dess kunder formas av Optional Framing

ABSTRACT Title:                         Lucrative deals How service offers and its clients is forms by Optional Framing                 Level:                       Bachelor, Business Administration Author:                     Gabriel Krogius, Mikaela Sörensen Supervisor:              Jonas Kågstr...

Full description

Bibliographic Details
Main Authors: Sörensen, Mikaela, Krogius, Gabriel
Format: Others
Language:Swedish
Published: Högskolan i Gävle, Avdelningen för ekonomi 2013
Subjects:
Loss Aversion
The Endowment Effect
Status Quo Bias
Framing/Optional Framing.
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-15111

Similar Items

Similar Items