THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE
Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological lab...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14853 |