Assessing the degree of customer satisfaction in grocery stores - a study on ICA
Aim: It has been demonstrated that customer satisfaction is critically important to the performance of grocery stores (Bamford and Xystouri, 2005). In Gävle, there is heavy competition among the three big brands - ICA, Willy:s and Coop. Therefore, the study of customer satisfaction i...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-13156 |