Integration and efficiency in marketing systems

Integration and efficiency in marketing systems

This study was inspired by some recent changes in organization and structure of the distributive trades in Sweden. Attention is focused on various aspects of integration in marketing systems consisting of retail and wholesale units. Three main types of integration concept are defined, their interrel...

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Bibliographic Details
Main Author: Mattsson, Lars-Gunnar
Format: Doctoral Thesis
Language:English
Published: Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D) 1969
Subjects:
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-844

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