Integration and efficiency in marketing systems
This study was inspired by some recent changes in organization and structure of the distributive trades in Sweden. Attention is focused on various aspects of integration in marketing systems consisting of retail and wholesale units. Three main types of integration concept are defined, their interrel...
| Main Author: | |
|---|---|
| Format: | Doctoral Thesis |
| Language: | English |
| Published: |
Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D)
1969
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-844 |