Retail pricing : an integrated economic and psychological approach

This dissertation is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. Empirical data on pricing by firms and buyers’ psychological reaction to pricing are analyzed in relation to the ideas set forth. The...

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Bibliographic Details
Main Author:	Nyström, Harry
Format:	Doctoral Thesis
Language:	English
Published:	Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D) 1970
Subjects:	Business studies Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-842

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spelling	ndltd-UPSALLA1-oai-DiVA.org-hhs-8422013-01-08T13:09:05ZRetail pricing : an integrated economic and psychological approachengNyström, HarryHandelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D)Stockholm : Economic Research Institute at the Stockholm School of Economics (EFI)1970Business studiesFöretagsekonomiThis dissertation is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. Empirical data on pricing by firms and buyers’ psychological reaction to pricing are analyzed in relation to the ideas set forth. The implications of pricing for both the price-setting firm and buyers are dealt with. A more differentiated operational analysis of retail pricing is advocated, which, more than traditionel economic models, simultaneously considers the time, assortment and psychological dimensions of pricing. Diss. Stockholm : HandelshögskolanDoctoral thesis, monographinfo:eu-repo/semantics/doctoralThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-842application/pdfinfo:eu-repo/semantics/openAccess
collection	NDLTD
language	English
format	Doctoral Thesis
sources	NDLTD
topic	Business studies Företagsekonomi
spellingShingle	Business studies Företagsekonomi Nyström, Harry Retail pricing : an integrated economic and psychological approach
description	This dissertation is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. Empirical data on pricing by firms and buyers’ psychological reaction to pricing are analyzed in relation to the ideas set forth. The implications of pricing for both the price-setting firm and buyers are dealt with. A more differentiated operational analysis of retail pricing is advocated, which, more than traditionel economic models, simultaneously considers the time, assortment and psychological dimensions of pricing. === Diss. Stockholm : Handelshögskolan
author	Nyström, Harry
author_facet	Nyström, Harry
author_sort	Nyström, Harry
title	Retail pricing : an integrated economic and psychological approach
title_short	Retail pricing : an integrated economic and psychological approach
title_full	Retail pricing : an integrated economic and psychological approach
title_fullStr	Retail pricing : an integrated economic and psychological approach
title_full_unstemmed	Retail pricing : an integrated economic and psychological approach
title_sort	retail pricing : an integrated economic and psychological approach
publisher	Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D)
publishDate	1970
url	http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-842
work_keys_str_mv	AT nystromharry retailpricinganintegratedeconomicandpsychologicalapproach
_version_	1716510191154888704

Retail pricing : an integrated economic and psychological approach

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