Socially acceptable? : exploring consumer responses to marketing in social media

Socially acceptable? : exploring consumer responses to marketing in social media

<p>Diss. Stockholm : Handelshögskolan, 2012</p>

Bibliographic Details
Main Author:	Colliander, Jonas
Format:	Doctoral Thesis
Language:	English
Published:	Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi 2012
Subjects:	Social media Consumer responses Sender origin Source credibility Signaling effects Business studies Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1930 http://nbn-resolving.de/urn:isbn:978-91-7258-873-8

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