Märkta medarbetare - En studie om internt varumärke

Through this study we want to enlighten how different companies work with their internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. Following question is used to investigate this pr...

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Bibliographic Details
Main Authors: Elmers, Thor-Björn, Persson, Markus, Sjöberg, Sebastian
Format: Others
Language:Swedish
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-799