SpotBox: The concept development of a digital jukebox.

• Main Authors: Droz, Pauline, Gomes, Guilherme
• Format: Others
• Language: English
• Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2010
• Subjects: Marketing; concept development; new-product development; music; Spotify; customer-oriented business.; Business and economics; Ekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4924

Title SpotBox: The Concept Development of a Digital Jukebox   Authors Guilherme Gomes & Pauline Droz   Supervisor Jean-Charles Languilaire   Level Bachelor Thesis in Business Administration, Marketing   Key words Marketing, Concept Development, New-Product Development, NPD, Jukebox, Music, Spotify, Customer-Oriented business,Live streaming, mp3, Customer-Oriented Music System.   Purpose To Turn the new-product idea of the digital jukebox called SpotBox into a product concept.   Method In the method we explain the process to develop our concept. Based in three phases, we started by combining secondary data and primary data through a focus group in order to understand better the potential consumers of our product, then personal interviews are made with our customers and the technical requirements are measured in the end through an interview.   Theoretical framework Kotler´s and Cooper´s approach about New-Product Development are first introduced. Then the Concept Development theories of both authors are explained which allow us in a last paragraph to build and present our own approach of the process of concept development.   Conclusions The SpotBox concept developed through this work is presented and explained in detail: A digital jukebox in a futuristic shape which allows users to share, listen and program songs in a new, convenient and exciting way, giving to the music market a new customer-oriented dimension.