Exploring Branding During Exportation: AMulti-case Study of SMEs in the B2B Sector
ABSTRACTPurpose: The purpose of this study is to assess and examine the nature and scope of brandingduring exportation within SMEs in the B2B context. The findings of this study will increaseknowledge of the relative challenges that SMEs are faced with when it comes to branding duringexportation and...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42262 |