The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories
This essay is a study which is intended to explore how a well-known makeup company, M.A.C., uses semiotics and pragmatics in their advertisements and how the consumer’s reaction corresponds with what is proposed in the theories. Three printed advertisements were analyzed by the author and six qualit...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-38396 |