Effects of Personality traits (Neuroticism, Agreeableness, Extraversion, Conscientiousness) on online impulse buying : Moderating role of hedonic motivation

Effects of Personality traits (Neuroticism, Agreeableness, Extraversion, Conscientiousness) on online impulse buying : Moderating role of hedonic motivation

Effects of neuroticism, agreeableness, extraversion, conscientiousness in online are affecting consumer impulse buying behavior are important to explore because it directly impacts the consumers individually. The objective of this study is to find out the role of demographics and personality traits...

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Bibliographic Details
Main Authors:	Rehman, Habib Ur, Manjur, Kazi Iftakher
Format:	Others
Language:	English
Published:	Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2018
Subjects:	Neuroticism Agreeableness Extraversion and Conscientiousness on Online Impulsr buying: Moderating role of hedonic motivation Business Administration Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37883

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