Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies

The brick and mortar stores are decreasing their field of activity meanwhile online retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing industries’ brick a nd mortar stores could change their down going trend by using both location-based marketing and the di...

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Bibliographic Details
Main Authors:	Johansson, Sebastian, Johansson, Alfred
Format:	Others
Language:	English
Published:	Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2017
Subjects:	Location-based marketing digital footprints geofencing customization mobile Economics and Business Ekonomi och näringsliv
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34960

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spelling	ndltd-UPSALLA1-oai-DiVA.org-hh-349602017-09-21T05:18:33ZLocation-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companiesengPlatsbaserad marknadsföring leder till dörren hos den fysiska butikenJohansson, SebastianJohansson, AlfredHögskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskapHögskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap2017Location-based marketingdigital footprintsgeofencingcustomizationmobileEconomics and BusinessEkonomi och näringslivThe brick and mortar stores are decreasing their field of activity meanwhile online retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing industries’ brick a nd mortar stores could change their down going trend by using both location-based marketing and the digital footprints of a customer as part of their strategy. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34960application/pdfinfo:eu-repo/semantics/openAccess
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	Location-based marketing digital footprints geofencing customization mobile Economics and Business Ekonomi och näringsliv
spellingShingle	Location-based marketing digital footprints geofencing customization mobile Economics and Business Ekonomi och näringsliv Johansson, Sebastian Johansson, Alfred Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies
description	The brick and mortar stores are decreasing their field of activity meanwhile online retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing industries’ brick a nd mortar stores could change their down going trend by using both location-based marketing and the digital footprints of a customer as part of their strategy.
author	Johansson, Sebastian Johansson, Alfred
author_facet	Johansson, Sebastian Johansson, Alfred
author_sort	Johansson, Sebastian
title	Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies
title_short	Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies
title_full	Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies
title_fullStr	Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies
title_full_unstemmed	Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies
title_sort	location-based marketing lead to the door of thebrick and mortar store : a study for swedish clothing companies
publisher	Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
publishDate	2017
url	http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34960
work_keys_str_mv	AT johanssonsebastian locationbasedmarketingleadtothedoorofthebrickandmortarstoreastudyforswedishclothingcompanies AT johanssonalfred locationbasedmarketingleadtothedoorofthebrickandmortarstoreastudyforswedishclothingcompanies AT johanssonsebastian platsbaseradmarknadsforingledertilldorrenhosdenfysiskabutiken AT johanssonalfred platsbaseradmarknadsforingledertilldorrenhosdenfysiskabutiken
_version_	1718539660946309120

Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies

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