A case study of IoT companies active in the Swedish market; online marketingstrategies and online communication
The purpose of this study is to investigate how Swedish IoT companies use online marketing strategies and online communication to reach out to their prospects and customers.
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34959 |
| Summary: | The purpose of this study is to investigate how Swedish IoT companies use online marketing strategies and online communication to reach out to their prospects and customers. |
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