| Summary: | Nowadays, managing business performance is becoming a relatively difficult and complex process for managers since it is undertaking major change both in research and practice. With the growing global interest in Business intelligence (BI), it has also been identified as an important role for small and medium-sized enterprises (SMEs) to satisfy their customer’s needs by analyzing through BI system. However, the limited financial resource and lack of human capital are becoming the constraint for SMEs to invest in Business Intelligence system; as well the return of their investment in BI system is still being considerable for SMEs to invest in the system. This study proposes an innovative approach for assessing and prioritizing the use of BI, which can help SME owners to prioritize their customer’s needs and communicate with their stakeholder by using Kano model. This paper is prepared in a way to define and convey the idea of Kano Model and its application to aspiring organizations.
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