BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS

BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS

Most of managers are concerning on the practical work of making a good strategic planning for their company, but they pay a little attention in theories where it is helpful for them to build the insights of competitive analysis. This paper aims to provide managers with understanding the insight of m...

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Main Author: Heang, Rasmey
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2017
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33508
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spelling ndltd-UPSALLA1-oai-DiVA.org-hh-335082017-03-14T05:35:49ZBOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSISengHeang, RasmeyHögskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap2017Most of managers are concerning on the practical work of making a good strategic planning for their company, but they pay a little attention in theories where it is helpful for them to build the insights of competitive analysis. This paper aims to provide managers with understanding the insight of market intelligence and how market intelligence will be used in building the competitive analysis through industry analysis, company analysis, competitor analysis, business intelligence, and marketing intelligence. This study will be useful, practical and able to provide guidance for the practical application of ideal concepts in real situation. This paper is not only applicable for managers but also it is useful for business school faculty and students since they could find this book to be a supplement to the more academic articles available. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33508application/pdfinfo:eu-repo/semantics/openAccess
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language English
format Others
sources NDLTD
description Most of managers are concerning on the practical work of making a good strategic planning for their company, but they pay a little attention in theories where it is helpful for them to build the insights of competitive analysis. This paper aims to provide managers with understanding the insight of market intelligence and how market intelligence will be used in building the competitive analysis through industry analysis, company analysis, competitor analysis, business intelligence, and marketing intelligence. This study will be useful, practical and able to provide guidance for the practical application of ideal concepts in real situation. This paper is not only applicable for managers but also it is useful for business school faculty and students since they could find this book to be a supplement to the more academic articles available.
author Heang, Rasmey
spellingShingle Heang, Rasmey
BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS
author_facet Heang, Rasmey
author_sort Heang, Rasmey
title BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS
title_short BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS
title_full BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS
title_fullStr BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS
title_full_unstemmed BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS
title_sort book review: the use of market intelligencein competitive analysis
publisher Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
publishDate 2017
url http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33508
work_keys_str_mv AT heangrasmey bookreviewtheuseofmarketintelligenceincompetitiveanalysis
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