How to improve a luxury product's value ?
This paper is aimed at understanding a luxury product’s value. The luxury market is a really special market, with different rules and a different logic than other markets. Customers are not only looking for useful or efficient product, but for quality, scarcity and well-valued products. Noriaki Kano...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33456 |