Users' perception of future alternatives to Facebook

This research investigates the future of Facebook by the users' perspectives, obtained through a survey and scientific articles. Facebook enables multiple benefits as it is focusing on reaching individuals worldwide. Since Facebook has many wide options in their programming, it entertains users...

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Main Author: Chammas, Michella
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2016
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32954
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spelling ndltd-UPSALLA1-oai-DiVA.org-hh-329542017-01-08T05:17:04ZUsers' perception of future alternatives to FacebookengChammas, MichellaHögskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap2016This research investigates the future of Facebook by the users' perspectives, obtained through a survey and scientific articles. Facebook enables multiple benefits as it is focusing on reaching individuals worldwide. Since Facebook has many wide options in their programming, it entertains users’ and has possibilities to explore into an even wider social networking site. A sample of 217 users responded whether or not Facebook will be overtaken by other new services. Overall, 52,5 percent of the respondents did not think that Facebook will be overtaken compared with 47,5 percent of the respondent who thought that Facebook will be overtaken. Some users do not experience Facebook like before, while other users still find it useful. By comparing the theoretical chapter with the empirical chapter, Facebook enables connection with friends, internet marketing and other satisfying alternatives. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32954application/pdfinfo:eu-repo/semantics/openAccess
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language English
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description This research investigates the future of Facebook by the users' perspectives, obtained through a survey and scientific articles. Facebook enables multiple benefits as it is focusing on reaching individuals worldwide. Since Facebook has many wide options in their programming, it entertains users’ and has possibilities to explore into an even wider social networking site. A sample of 217 users responded whether or not Facebook will be overtaken by other new services. Overall, 52,5 percent of the respondents did not think that Facebook will be overtaken compared with 47,5 percent of the respondent who thought that Facebook will be overtaken. Some users do not experience Facebook like before, while other users still find it useful. By comparing the theoretical chapter with the empirical chapter, Facebook enables connection with friends, internet marketing and other satisfying alternatives.
author Chammas, Michella
spellingShingle Chammas, Michella
Users' perception of future alternatives to Facebook
author_facet Chammas, Michella
author_sort Chammas, Michella
title Users' perception of future alternatives to Facebook
title_short Users' perception of future alternatives to Facebook
title_full Users' perception of future alternatives to Facebook
title_fullStr Users' perception of future alternatives to Facebook
title_full_unstemmed Users' perception of future alternatives to Facebook
title_sort users' perception of future alternatives to facebook
publisher Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
publishDate 2016
url http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32954
work_keys_str_mv AT chammasmichella usersperceptionoffuturealternativestofacebook
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