Assessments of Advertisements on Social Networking Sites

Assessments of Advertisements on Social Networking Sites

Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. Most of the existing studies on assessing SNSAs have focused on Ducoffe...

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Bibliographic Details
Main Author: Deraz, Hossam
Format: Others
Language:English
Published: Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER) 2016
Subjects:
Internet Marketing
Advertisements
Social networking sites
Assessment of advertisements
National Culture
Brand communities
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-30847
http://nbn-resolving.de/urn:isbn:978-91-87045-43-1
http://nbn-resolving.de/urn:isbn:978-91-87045-42-4

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-30847
http://nbn-resolving.de/urn:isbn:978-91-87045-43-1
http://nbn-resolving.de/urn:isbn:978-91-87045-42-4

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