A descriptive research on the promotional tools used in the tourism industry : Case study on Ving

Background Promotional techniques are used to make prospective customers aware of products, to whet their appetites, and stimulate demand; they also provide information to help customers decide. In the promotional process the selection and the use of the tools is crucial. Nowadays the tourism indust...

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Bibliographic Details
Main Authors: Suisse, Alice Jr, Cilla, Timothé Jr
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2009
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2663

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