The impact of the change in a product name on the consumer's perception and behavior

The impact of the change in a product name on the consumer's perception and behavior

Bibliographic Details
Main Authors: Sourdot-Derexel, Elise, Gerlica, Trim
Format: Others
Language:English
Published: Högskolan i Halmstad 2014
Subjects:
Economics and Business
Ekonomi och näringsliv
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25531
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spelling ndltd-UPSALLA1-oai-DiVA.org-hh-255312018-05-23T05:14:09ZThe impact of the change in a product name on the consumer's perception and behaviorengSourdot-Derexel, EliseGerlica, TrimHögskolan i HalmstadHögskolan i Halmstad2014Economics and BusinessEkonomi och näringslivStudent thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25531application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic Economics and Business
Ekonomi och näringsliv
spellingShingle Economics and Business
Ekonomi och näringsliv
Sourdot-Derexel, Elise
Gerlica, Trim
The impact of the change in a product name on the consumer's perception and behavior
author Sourdot-Derexel, Elise
Gerlica, Trim
author_facet Sourdot-Derexel, Elise
Gerlica, Trim
author_sort Sourdot-Derexel, Elise
title The impact of the change in a product name on the consumer's perception and behavior
title_short The impact of the change in a product name on the consumer's perception and behavior
title_full The impact of the change in a product name on the consumer's perception and behavior
title_fullStr The impact of the change in a product name on the consumer's perception and behavior
title_full_unstemmed The impact of the change in a product name on the consumer's perception and behavior
title_sort impact of the change in a product name on the consumer's perception and behavior
publisher Högskolan i Halmstad
publishDate 2014
url http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25531
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AT gerlicatrim theimpactofthechangeinaproductnameontheconsumersperceptionandbehavior
AT sourdotderexelelise impactofthechangeinaproductnameontheconsumersperceptionandbehavior
AT gerlicatrim impactofthechangeinaproductnameontheconsumersperceptionandbehavior
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