Opportunities and Challenges in Emerging markets : A case study of two multinational companies in India
The previous research, in the internationalization area, indicates that there are both opportunities and challenges when companies operate abroad. By using a SLEPT analysis model, which studies the effect from the countries’ social/cultural, legal, economic, political and technological environments...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18995 |