A comparison between an Australian and a Swedish company's internationalization process, within the food sector

A comparison between an Australian and a Swedish company's internationalization process, within the food sector

Summary Title of the thesis: A comparison between an Australian and a Swedish company's internationalization process, within the food sector. Seminar date: 2011-10-12 Course/subject: International marketing, master thesis 15hp Authors: Sanna Ekborg, Paulina Haglund Supervisor: Svante Andersson...

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Bibliographic Details
Main Authors: Haglund, Paulina, Ekborg, Sanna
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2011
Subjects:
Internationalization process
Swedish and Australian company within the food sector
Gourmet Garden
Örneborgs Delikatesser
market choice
entry modes
proactive/reactive behaviour
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17496

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http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17496

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