How does a company market all its brands?

How does a company market all its brands?

the topic of this dissertation is about the use of multibranding strategy amd how the company nowadays can use it on a proper way.

Bibliographic Details
Main Authors: Belzunce, Benoit, Aubin, Marine
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2008
Subjects:
multibranding
multibranding strategy
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1591
Description
Summary:the topic of this dissertation is about the use of multibranding strategy amd how the company nowadays can use it on a proper way.

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